&Upper Mid
& Other Stories
A women-focused fashion and accessories brand with contemporary, design-led and expressive styling.
Style hub
Contemporary brands
Brands grouped by the reviewed style signal “Contemporary”, with enough coverage to make the collection genuinely useful.
ALuxury
Agent Provocateur
A British luxury lingerie brand founded in 1994 whose current first-party identity centers on daring, colorful and irreverent design across bras, lingerie, nightwear and statement intimate pieces sold online and through boutiques.
AUpper Mid
Aritzia
A design house and retailer built around its own labels, with a strong emphasis on good design, quality materials, fit, tailoring and repeat-wear wardrobe pieces.
BMid Upper
Bluebella
A British lingerie brand founded around accessible luxury and contemporary self-expression, with current first-party positioning focused on sensual bras, lingerie sets, nightwear and fashion-led detailing for everyday as well as occasion wear.
CPremium
Chantelle
A Paris-based lingerie brand with roots dating to 1876, currently positioning its bras and intimates around design, innovation, comfort, support and fit across a broad range of silhouettes and sizes.
CUpper Mid
COS
A ready-to-wear and accessories brand with a modern, design-led and contemporary/timeless positioning.
EMid
Express
A multichannel fashion brand spanning women’s and men’s clothing, with current first-party assortments combining tailored workwear, denim, contemporary essentials and trend-led pieces designed to move from professional settings into social occasions.
GPremium
GANNI
A Copenhagen fashion house built around individuality, self-expression and an irreverent perspective on Scandinavian style across dresses, denim, knitwear, outerwear and accessories.
HLuxury
Honey Birdette
An Australian-founded luxury lingerie brand whose current first-party offer centers on bold bras, lingerie sets, panties, bodysuits and related intimate pieces, with theatrical styling and statement presentation central to the brand direction.
HPremium
House of CB
A London-designed womenswear label centered on event dressing, corset-informed silhouettes, glamorous dresses, ready-to-wear and bridal pieces intended for high-impact occasions.
LMid
Lulus
A California-rooted women’s fashion brand whose current first-party identity centers on chic modern dressing for graduations, brunches, weddings and other life moments, with deep dress and occasion coverage.
MPremium
Maje
A Paris-founded womenswear brand created by Judith Milgrom, built around confident femininity and a polished contemporary wardrobe that currently spans dresses, tailoring, leather, knitwear and accessories.
MMid
Mango
A fashion brand with contemporary apparel, accessories and a strong polished/tailored signal.
MMid Upper
MESHKI
An Australian-founded online womenswear brand combining current trends with a more polished, elevated design language across dresses, tailoring, occasionwear and statement wardrobe pieces.
NPremium
Natori
A designer lifestyle and intimates brand whose current first-party assortment emphasizes premium bras, lingerie, underwear and sleepwear, combining support and comfort with a polished luxury presentation.
NMid Upper
NIC+ZOE
A women’s apparel brand founded from knitwear expertise and a mission to create effortless, artful design without sacrificing ease, with current collections spanning sweaters, jackets, pants, denim and polished wardrobe pieces.
NMid
Nobody's Child
A UK women’s fashion brand centered on effortless feminine style, dresses, denim and occasionwear, with B Corp certification and a stated focus on clothes designed for real life across seasons and occasions.
OMid
OAK + FORT
A Vancouver-rooted fashion retailer centered on thoughtful contemporary design, neutral wardrobe pieces, approachable pricing and a modern lifestyle aesthetic across apparel and accessories.
OMid Upper
Oh Polly
A UK pureplay womenswear brand built around trend-led in-house design, high-impact dresses, co-ords and occasion pieces intended to stand out in social and event settings.
PPremium
Paul Smith
A British designer brand rooted in tailoring since 1970, combining traditional suit craft and premium fabrics with color, print and an intentionally playful classic-with-a-twist design language across clothing and accessories.
RUpper Mid
Reformation
A women-focused fashion brand known for dresses, denim and contemporary wardrobe pieces alongside a highly visible sustainability program.
SPremium
Sandro
A Paris fashion house whose first-party DNA emphasizes natural, effortless elegance, a balance of masculine and feminine codes, understatement and sophistication across women’s and men’s collections.
SMid
Showpo
An Australian online fashion brand whose current first-party identity spans feminine everyday clothing, statement dresses, contemporary occasionwear and accessible bridal, with new arrivals and fit central to the offer.
SUpper Mid
SKIMS
A solutions-oriented apparel brand built around underwear, shapewear, loungewear and body-conscious clothing, with a strong emphasis on fit, stretch, neutral palettes and everyday base layers.
SPremium
SPANX
A women-founded apparel brand originating in smoothing undergarments and now spanning shapewear, underwear, denim and apparel, with first-party positioning centered on comfort, visible results and confidence.
SPremium
STAUD
A Los Angeles fashion label spanning dresses, ready-to-wear, handbags, shoes and accessories, with a contemporary identity built around distinctive silhouettes, color, occasion dressing and recognizable statement pieces.
TMid Upper
TALA
A women-focused activewear and lifestyle brand founded in 2019 with a stated mission to deliver consciously-made pieces across performance, fit, quality and style without a luxury-level price barrier.
VMid Upper
Victoria’s Secret
A global women’s intimates brand spanning signature bras, panties, lingerie, casual sleepwear, swim, lounge and sport, with first-party positioning combining everyday comfort with fashion-led, glamorous presentation.
WMid
White Fox
An Australian-founded fashion brand built around fast-moving trend apparel, statement pieces, coordinated sets and loungewear with a strongly social-first global identity.
WMid Upper
White House Black Market
A women-focused specialty retailer whose current assortment emphasizes sophisticated workwear, tailored trousers, blazers, polished dresses and versatile pieces designed to move from office settings into after-work occasions.
ZMid
Zara
A global fashion brand with broad apparel and accessories coverage and a fast-moving contemporary offer.