Style hub

Colorful brands

Brands grouped by the reviewed style signal “Colorful”, with enough coverage to make the collection genuinely useful.

BMid Upper

Boden

A British clothing brand with broad womenswear and childrenswear coverage, a long-standing identity around distinctive color and print, and current collections spanning everyday, workwear, occasion, tailoring and classic wardrobe categories.

CMid Upper

Chico’s

A women-focused American specialty retailer whose first-party identity emphasizes quality, comfort, versatility, artful prints and color, with a broad current assortment across tops, pants, denim, dresses and polished occasion-ready pieces.

CPremium

Cosabella

A women-led lingerie brand founded in 1983 whose current first-party identity emphasizes Italian craftsmanship, lace, comfort, fit and fashion-forward color across bras, bralettes, underwear and sleepwear.

FPremium

FARM Rio

A Rio de Janeiro fashion and lifestyle brand known for vivid color, nature-infused prints and expressive pieces shaped by Brazilian cultural references and a joyful approach to personal style.

ColorfulTropicalExpressiveFeminine
JPremium

Johnny Was

A women-focused premium apparel brand with a current first-party assortment spanning dresses, tops, bottoms, outerwear, activewear and swim, using expressive color, pattern and relaxed silhouettes across a broad lifestyle wardrobe.

NMid Upper

NIC+ZOE

A women’s apparel brand founded from knitwear expertise and a mission to create effortless, artful design without sacrificing ease, with current collections spanning sweaters, jackets, pants, denim and polished wardrobe pieces.

PPremium

Paul Smith

A British designer brand rooted in tailoring since 1970, combining traditional suit craft and premium fabrics with color, print and an intentionally playful classic-with-a-twist design language across clothing and accessories.

SMid Upper

Soft Surroundings

A women-focused apparel and lifestyle brand whose current first-party identity emphasizes softness, comfort, quality and artful design, with clothing spanning tops, dresses, pants, sweaters, denim and loungewear across Misses, Petites and Women’s sizing.