AUpper Mid
ARKET
A modern Nordic design and lifestyle destination spanning women, men, children and home with an emphasis on quality, beauty, craftsmanship and considered everyday design.
Style hub
Modern brands
Brands grouped by the reviewed style signal “Modern”, with enough coverage to make the collection genuinely useful.
BMid Upper
Bluebella
A British lingerie brand founded around accessible luxury and contemporary self-expression, with current first-party positioning focused on sensual bras, lingerie sets, nightwear and fashion-led detailing for everyday as well as occasion wear.
IMid Upper
Indochino
A made-to-measure menswear company whose current first-party offer spans custom suits, tuxedos, shirts, chinos and outerwear with fabric, fit and styling choices supported online and through a large North American showroom network.
PMid
Pepper
A women-founded intimates brand launched to serve small-chested women, with current first-party identity centered on small-cup bra fit, no-gap shaping and everyday foundation pieces.
RPremium
Reiss
A London-rooted global fashion house describing its offer as timeless, modern attainable-luxury womenswear and menswear, with tailoring heritage, versatile wardrobes and polished day-to-occasion dressing central to the brand.
SMid Upper
Skarlett Blue
A women-designed lingerie brand founded in 2014 and built around the idea that bras can be both beautiful and functional, with current sizing spanning 28–40 and A–H across lace, t-shirt, strapless, wireless and support-led shapes.
SMid Upper
Soma
A women-focused intimates retailer built around bras, underwear, sleep and lounge, with current first-party tools and collections emphasizing fit, softness, smoothing, support and all-day comfort.
SPremium
SUITSUPPLY
A global menswear tailoring specialist whose current first-party offer centers on suits, jackets, trousers, shirts and custom-made options, combining traditional craftsmanship with modern fits, Italian fabrics and in-store alterations.
TMid Upper
The Little Bra Company
A specialist bra brand founded to solve fit problems for smaller frames and busts, with current first-party positioning centered on proportionately scaled bras, gap reduction, lift and hard-to-find AA–D sizing.
TMid Upper
ThirdLove
A women-focused intimates brand built around bra fit, comfort and support, with current first-party positioning centered on precise sizing, half-cup options, wear testing and a broad everyday bra assortment.