Style hub

Parisian brands

Brands grouped by the reviewed style signal “Parisian”, with enough coverage to make the collection genuinely useful.

BPremium

ba&sh

A women’s fashion brand founded by Barbara Boccara and Sharon Krief, describing its style as distinctly Parisian and combining freedom of expression with easy, joyful elegance across dresses, denim and accessories.

MPremium

Maje

A Paris-founded womenswear brand created by Judith Milgrom, built around confident femininity and a polished contemporary wardrobe that currently spans dresses, tailoring, leather, knitwear and accessories.

RPremium

Rouje

A Parisian womenswear brand shaped around feminine cuts, delicate dresses, menswear-inspired jackets, floral prints, vintage references and a deliberately effortless wardrobe.

SPremium

Sandro

A Paris fashion house whose first-party DNA emphasizes natural, effortless elegance, a balance of masculine and feminine codes, understatement and sophistication across women’s and men’s collections.

SUpper Mid

Sézane

A French fashion brand born online, centered on quality, fair pricing, limited overproduction and a polished wardrobe spanning knitwear, tailoring, dresses and accessories.