Accuracy before coverage
We publish only when a brand or comparison has enough evidence and explanation to be useful.
Source hierarchy
We prefer official brand and parent-company material for brand facts. Editorial comparison language is labelled by context and does not masquerade as a statement made by the brand.
Corrections and refreshes
Brand positioning, product ranges and market availability can change. Reviewed dates are stored throughout the evidence model; when required evidence becomes stale, it stops supporting the affected public page until it is checked again.
No pay-to-rank similarity
The core similarity relationship is not ordered by a hidden commercial score. Monetization, if added later, should remain separate from the editorial relationship record.
No placeholder pages
We do not publish pages that exist only to target a phrase. A page should provide source-backed brand context, meaningful comparison detail or a useful discovery collection.