Johnny Was
A women-focused premium apparel brand with a current first-party assortment spanning dresses, tops, bottoms, outerwear, activewear and swim, using expressive color, pattern and relaxed silhouettes across a broad lifestyle wardrobe.
Brands grouped by the reviewed style signal “Print Led”, with enough coverage to make the collection genuinely useful.
A women-focused premium apparel brand with a current first-party assortment spanning dresses, tops, bottoms, outerwear, activewear and swim, using expressive color, pattern and relaxed silhouettes across a broad lifestyle wardrobe.
A Sydney fashion brand designing its own prints, colors and silhouettes, with a youthful global identity built around bold pattern, beach-to-night versatility and expressive women’s fashion.
A London luxury sleep and loungewear brand whose current first-party identity centers on elevated nightwear and lifestyle pieces made from fine natural materials, with silk pajamas, robes and expressive prints prominent in the assortment.
A London fashion brand founded from a shared love of vintage, reworking styles of the past for contemporary women with a strong identity around dresses, hand-painted prints and occasion-led dressing.
A Byron Bay-rooted fashion brand known for hand-drawn signature prints, romantic color and print combinations, limited recuts and a distinctly bohemian creative identity.